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Have You Had Your WOM Today?
Word of mouth is not a new advertising concept. It has always been the most powerful influence in new purchases...the recommendation from a friend. Now, there is a new concept when developing new marketing or advertising campaigns: the WOM Unit (Word of Mouth Unit), which converts potential influencer word of mouth into $$$ and cost.
So, read the AdAge.com article and hone your water cooler skills...
posted by Unknown @ Monday, August 08, 2005,
