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MTV and the State of Music Videos: Just In Time For The VMAs
(from USA TODAY)
On Sunday night, MTV will bestow its prized metallic moon-man statue for Video of the Year to Coldplay, Green Day, Gwen Stefani, Kanye West or Snoop Dogg. Chances are, viewers who tune in to the Video Music Awards (8 p.m. ET/PT) may be more intrigued by Puffy-cum-Diddy's moniker makeover or Mariah Carey's overt exposure than any specific music video, the once-mighty art form that dominated the channel in the '80s and slipped to the fringes when reality dawned with Real World.
And for those who do enjoy Beck's E-Pro, Common's Go or any of the mini-musicals that provide the spindly premise for MTV's annual celebrity shindig, chances are they've seen them elsewhere.
posted by Unknown @ Friday, August 26, 2005,