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John Parikhal: Website Is Radio's Best Weapon For Future
During a NAB Radio Show panel entitled "The Future of Radio," all agreed that distribution of product on multiple platforms -- especially the Internet -- is radio's best immediate option to compete in the changing media world. "Radio needs to get into the Internet as deeply and as quickly as possible," said Joint Communications CEO John Parikhal. "Make your station's website a go-to destination. If radio can become a primary website medium along with its already dominant position as an in-car medium, we really have a shot at the future."
posted by Unknown @ Thursday, September 22, 2005,
