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Podcasts: David vs Goliath (from BusinessWeekOnline)
In one of the shortest trajectories yet for a new Internet technology, podcasting has gone from the hands of indie developers to media giants in less than a year. Credit Apple's easy-to-use service on iTunes. Indie podcasters such as Kempenaar and Hallgren rejoiced, ready for the mainstream to embrace the technology they had championed.
But the reality isn't so simple. Apple's service, though just over a month old, is already changing the dynamics of the field, making it harder for indies to make it onto the top 100 podcasts list. Once a podcast drops off the top 100 list, it's almost impossible for a casual visitor to find it.
So what does it mean for indies? Read on...
posted by Unknown @ Friday, August 05, 2005,
