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PORTABLE PEOPLE METERS PROMISE RADIO BUSINESS BOOST -- But Few in the Industry Actually Know What They Are
(from AdAge.com --> click headline for the full article)
The full deployment of a portable people meter system by the radio industry could add $696 million more in revenue than is now generated with the current audience measurement method, according to a new study just released by the Radio Advertising Bureau.
posted by Unknown @ Friday, July 22, 2005,
