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Wired Magazine: Bridging the Google Ad Gap
If you think about it, Google, with its $82 billion market cap, offers just a hint of the potential for online advertising.
The average web surfer spends less than 5 percent of his time using a search engine, according to the Online Publishers Association's Internet Activity Index. That means Google earns almost $3 billion a year from people who devote 95 percent of their time on the internet to doing something else.
posted by Unknown @ Thursday, August 04, 2005,
