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Ephron On Media: It Should Be Cume (Reach), Not TSL (Frequency)
Erwin Ephron is establishing his website as a must-read. "Recency", "Planning", "Research", "Media History"...his thoughts on media today are compelling and worthwhile of your time.
In an article published earlier this month, which summarized a NYC presentation he have, Ephron says the long-standing ratings system measuring the amount of time spent listening to radio is secondary to the actual reach or cume of radio. It's the cume that possesses the power of radio as a media force.
Read on by clicking the headline (free member sign in required on his site)
posted by Unknown @ Thursday, June 23, 2005,
