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Commentary posts from Social Media and the Net as we watch media trends form. The On-Demand Entertainment Economy. New tech, radio, TV, gadgets and all things digital. Buzz and trends in media evolving your near-future. Media trend watching blog from Joint Communications to identify, capture and keep audiences. Fair Use Creative Commons Supporter -- some rights reserved
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ZenithOptimedia has made some projections suggesting TV has reached its twilight years in terms of advertising revenue. Plateaus has been reached and beginning in 2007, TV's percentage of advertising from total media will start to drop. Read the story in MediaLife...
posted by Unknown @ Friday, May 06, 2005,
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