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New York Radio Revenues in 2004
Lite 106.7 WLTW pulled in $70 million in 2004 revenue...that's 3.5% of radio total industry advertising revenue ($20 billion in 2004)...to earn the top spot in station ad revenues, followed by WINS 1010AM at just over $60.
In all New York stations earned 5 of the top 10 spots, collectively pulling over $900 million in total market revenue.
Los Angeles again brought in the most market revenue at just over $1 billion.
In this New York Daily News article, the entire revenue breakdown -- according to BIA Financial Network -- of New York radio stations. Note WNEW's anemic $7.9 million -- despite 3 launch adjustments (and many millions spent on advertising since the switch away from Hot Talk to adult contemporary). Also Air America Radio flagship WLIB pulled in $4 million on a weak Long Island signal in only 9 months of broadcasts
posted by Unknown @ Tuesday, May 31, 2005,
