The Power of Radio...It Is Still There

There are 200 million radio listeners in the US, listening to a choice of over 13,000 stations across the nation. Each radio listener generates a yearly average of $100 of revenue to radio owners, which are mostly corporate owners today.

Just think about it.

If you are a subscriber to Time magazine, you spend about $40 a year for the weekly publication...money Time Inc gets in addition to the advertising they sell.

If you are a subscriber to USA Today, a 5-day-a-week, 52-week subscription delivered is $127.40. That what you spend and USA Today receives. Of course, they also collect advertising revenue, too.

But radio, it is free. AM/FM receivers are in your home stereos, your clock radios, your car stereos, your portable stereos. You hear it in stores. You can even get add-ons to hear radio on your iPods.

Your radio listening is economic power...here is an article to help you raise your voice as a consumer through the power of radio.

posted by Unknown @ Wednesday, May 18, 2005,