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Ads For Your Cellphone
With SMS/text messaging, video/picture e-mails, custom 60 second mini-episodes of hot TV shows (24, Smallville) as well as video recaps and instant updates of sports scores, stock prices, and news headlines all going straight to millions of cell phone users across the US every day, the advertising industry is now poised to link into the trend.
The ClickZ article shows major potential for both increased consumption of "free" content and "advertised" content. Who is leading the way? Google, of course. Part of their effort to build up video search options with paid links from advertisers. Then again, isn't it all advertising? A great read...
posted by Unknown @ Thursday, May 12, 2005,
