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Magazine Advertising's New Unconventional Ways
As reported in the New York Times April 27, magazines are finding some new innovative ways to advertise and build "new media" advertising relationships. Often, they are creating "experiencial" advertising...and companies likes GM, Yahoo, Elizabeth Arden, Lincoln Mercury and Motorola are responding positively.
Go to the NYT archives by clicking the headline link and sign on.
posted by Unknown @ Thursday, May 12, 2005,
