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Commentary posts from Social Media and the Net as we watch media trends form. The On-Demand Entertainment Economy. New tech, radio, TV, gadgets and all things digital. Buzz and trends in media evolving your near-future. Media trend watching blog from Joint Communications to identify, capture and keep audiences. Fair Use Creative Commons Supporter -- some rights reserved
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Media Daily News reports that "almost 9 out of 10 marketers (84%) plan to increase their online ad spending in 2005", based on a report from Forrester Research. With increase advertising budgets, it looks like it is more important than ever to be doing research online, too -- right where those advertising dollars are being spent.
posted by Unknown @ Friday, May 06, 2005,
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