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Can and Will Apollo Take Off for VNU and Arbitron?
MediaPost provides an update regarding the status of the new Apollo project bringing ratings more into the portable digital age for both television and radio as well as potenially other new media forms of advertising. So far, Proctor & Gamble is the only big sign on for this $100 million development plan. BMW says its particularly well-suited as a concept for television but prefers the crawl before walk approach. VNU and Arbitron plans to announce the project's status shortly. See what MediaPost has learned...
posted by Unknown @ Friday, March 25, 2005,
