« Home | The Mass Media Market May Not Be Dead After All »
Arbitron.com
Arbitron just released their "Radio Today 2005" free report, available as a pdf download. Arbitron.com has many great resources to help give you more knowledge from actual diarykeepers. Read about "Radio Today" and see that radio usage remains media's most pervasive choice, reaching 94% of Americans every week, who on average listen nearly 20 hours a week.
Of course, you might want to take a peak at the Joint Communications/Arbitron "What Women Want" series and refresh your memories...
posted by Unknown @ Thursday, March 24, 2005,
