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Experiencial marketing has been a buzz phrase in market for several years...and yet, most ad campaigns fall flat on the experience scale for its targeted consumers. iPod/iTunes marketing is an experience. 24's new mobile phone episode marketing with Vodaphone/3G is an experience. Read from the behaviorial Insider to get some new reminders before you sign off on your next campaign's plan.
CK
posted by Unknown @ Monday, March 14, 2005,
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