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Hispanics Still Not Being Courted On The Web
According to AdAge, 81 of Fortune 100's listed companies don't have Spanish-language websites and the remaining 19 don't have any useful Spanish-language content or navigation tools. Wow! Considering all the hype on the last 6 years about the rise in spending econmic power of the Hispanic community in the US, it seems like there must still be opportunities unexplored online. It's a reminder to consider offering a translated version of your main site if you have a sizeable Hispanic community as part of your audience target.
posted by Unknown @ Thursday, March 24, 2005,
