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Site lets listeners rate broadcast, satellite, and Net radio stations
Ratings systems are changing fast. And they need it. Both Nielsen and Arbitron - the leading ratings services for television and radio -- are frustrated by rising costs just trying to find people to participate in surveys. Particularly, they both are having trouble finding 18-34 year olds -- Madison Avenue's prized demo. Their joint electronic data-gathering gadget -- dubbed the Apollo project -- is still in development. Until that works, new methods of figuring out ratings keep popping up.
How about putting it in the hands of the people, Zagat-style?
A new ratings website has been designed for radio users who want to express their listening preferences and reviews (the good and the bad). It's for regular radio, satellite radio and even Internet radio (they even provide ratings for radio blogs). It's located at RadioRatingz.com.
This free website intends to give people a new way to vote for what they like and don't like. Anyone can post and read reviews.
For frustrated listeners, this could become a new forum to vent your feelings of displeasure. Visitors to the website can praise or pan the radio shows that are already listed, and even add listings for programs that don’t appear in the site’s database.
posted by Unknown @ Sunday, January 29, 2006,
