Yesterday, we posted on how radio needs to listen more to its fans and give them what they need and want. The need to grow interaction opportunities. To be opportunistic.
Well, a station just did an excellent job doing exactly that. When it was reported earlier this week that Barack Obama didn't even own a radio (not exactly sure how that is even possible in today's world where radios are naturally part of several common products), radio station WIHT (the top-notch station Hot 99.5) came to the rescue, delivering several different kinds of radios, including an iPod with a radio adapter, a new HD Radio device, a new iPhone with ClearChannel "iheartradio" streaming app, and even a traditional counter-top radio.
Hot 99.5FM's morning man is Kane. Kane, you've done it again. Kudos for another outstanding example of reacting to news and turning it into a major opportunity to connect with your audience!
As reported by Radio and Records's Kevin Carter (hey, that's two straight days of referencing you, buddy...good work!):
A few days ago, White House Press Secretary Robert Gibbs casually remarked that he didn’t own a radio ... which immediately opened up a whole world of promotional opportunities for certain enterprising radio types who generously wanted to help remedy Gibbs’ dire situation — with full brass-band press coverage, of course.
Yesterday afternoon, it was WIHT (Hot 99.5)/Washington morning personality Kane to the rescue! With the help of Clear Channel Communications Queen Lisa Dollinger, Kane organized a motorcade to the White House to personally deliver to Gibbs an assortment of gadgets and doohickeys that pick up radio signals, including an iPod with radio adapter, HD Radio and Clear Channel’s iheartradio app for the iPhone. Before the motorcade departed, Kane explained his bold actions: “Radio played a crucial role in getting Mr. Gibbs his current job. The Obama campaign outspent all others on radio and ran more ads than any other campaign. And while we realize that government salaries don’t always match those in the private sector, Clear Channel Radio believes that’s no reason to be without the most ubiquitous form of media in the country.”
Kane was one of several alert media types, including Ann Compton of ABC Radio News and WTOP/Washington’s Mark Plotkin, who were able to evade the Secret Service long enough to deliver their radios to Gibbs.
posted by Chris Kennedy @ Friday, March 06, 2009,