Here's a great new idea for radio station websites, fan blogs and MySpace profiles that can drive word-of-mouth marketing recommendations as well as help promote the new HD Radio multi-channel push: Webpage badges that quickly show you what is on the air of your favorite radio station.
This insertable web widget badge makes it easy for stations to promote what they have on the air (and to let fans grab it to paste onto their own personal webpages, expanding a station's advertising network via digital word-of-mouth).
Very smart idea, especially if radio group clusters organize their badges on a single webpage, including the embed code below it for easy listener usage. Below shows what the WBCN/Boston widget badge looks like:
RadioSherpa is starting the idea (beta mode) in the Boston market and plans to roll it out across the country.
They show you what song is currently playing on each radio station... as they say "just like TV Guide does for television." They recreate the market's radio dial on the Internet so that "with one click you can start playing your favorite tunes."
They even customize the embedding code for MySpace or blogs.
What's more, listeners...
...no longer have to guess which station to listen to or where to even find the Internet stream. Better yet, you don't have to wait for the station stream to load only to find out that the song sucks. By showing you what is on you will never be disappointed.RadioSherpa's aim is to make radio listening online easier to use and find.
If you sign up for a MySherpa account, we can even TELL YOU when one of your favorites is on the air! This is even better than presets in your car.
Give it a try.
posted by Chris Kennedy @ Monday, December 04, 2006,