Ten months after leaving the commercial radio airwaves for subscription-based Sirius Satellite Radio, Howard Stern is out to attract a broad new online audience with his first-ever free Internet broadcast. Labels: Radio
Well, for a couple of days, anyway.
According to Reuters:
Stern's four-hour-plus program will be made available live online at no charge for two days, October 25 and 26, to promote an Internet radio service Sirius is launching this week. A formal announcement was planned for Monday morning.The two-day free trial of "The Howard Stern Show" marks the first time he has been legally available to a non-paying audience since he left terrestrial FM radio in December 2005.
The new service offers more than 75 channels of CD-quality programming over the Internet -- without the need to buy a Sirius satellite receiver -- for a monthly subscription fee of $12.95, the company said in a press release.
When Stern first went over to satellite, Sirius had to battle online pirates illegally repeating Stern's show. Now those fans wanting to listen online have a legal way of doing it.
After next week's two-day promotion, you'll have to pay to hear more Stern online again. Under the new stand-alone Internet package, users anywhere in the world can subscribe and listen to Stern online, even if you don't have the equipment, a company spokesman said.
Reuters notes that Sirius rival XM Satellite Radio offers its own stand-alone Internet service for $7.99 a month...but, of course, they don't have Stern.
For more, read here.
posted by Chris Kennedy @ Sunday, October 15, 2006,
- At 11:29 PM, said...
Not enough subscribers to cover that huge salary heh.
- At 1:09 AM, said...
Anonymous said: "Not enough subscribers to cover that huge salary heh."
Not true. When Stern signed, Sirius said he needed to bring over 1 million subscribers to pay his $100 million/year contract. Since he signed, Sirius has expanded by 4+ million listeners, so he's already paid for himself.