From chart tracking the weekly Top 40 songs to Top 100 podcasts to the Top 5 movies at the box office to David Letterman's nightly Top 10 on his Late Show, everybody loves a great list. It helps us relate and compare to others, to better understand how our own tastes may differ and match "everyone else's" tastes. Often, the lists we create and consume defines which social community represents us.
Sometimes lists make us laugh. Or they might encourage to make a purchase. Or even get us to tell a friend about it ("did you hear the so-and-so is the #1 fill-in-the-blank this week?").
The problem is: someone else created the list, not you. Why not you? Why not be your own Top 5 list creator?
Why not wear it on your own t-shirt?
Low-tech fashion...how retro...
Not all new ideas require high-tech answers. Low-tech can be a great counter-brand position. As the frenzy of new tech gadgets and multimedia platforms continue to excite us geeks while causing decision stress and choice overload for many other typical consumers, low-tech options can sometimes create "fresh" and lucrative options.
Take this idea from a Canadian company: personalized Top 5 list T-shirts by t-lists.com, selling top 5 list t-shirts that let customers fill in the blanks.
Top 5 (or Top 10, 20, 40, etc.) countdown lists have been popular on radio and TV as well as newspapers and magazines for generations. Usually, "somebody else" makes the list, not you, eventhough we all have our favorite things and tastes. In this age of the blogosphere, 40,000 friends on MySpace pages, Amazon Top 5 additional purchase suggestions and iTunes/Revver/LastFM song recomendations, why not go low-tech and print your own "Top 5" t-shirts. Or, better yet, make it an ordering option on your company's website for whatever that relates to your media product and customer interests.
"Top 5 Overrated Bands"
"Top 5 Stupid American Idols"
"Top 5 Sci-Fi Captains"
"Top 5 Sirius (or XM) channels"
"Top 5 Howard Stern Stripper Guests"
"Top 5 O&A Cringe Moments" (good for CBS Radio management to wear on Casual Fridays)
"Top 5 Katie Couric Leg Moments" (Last night, the night before, the night before that...)
Oh, sorry...got distracted there.
posted by Chris Kennedy @ Sunday, October 08, 2006,