First Look At New XM Radio Ad Campaign

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XM Radio hopes to turn you on.

With subscription sales slowing this summer, satellite radio is gearing up to regain the momentum for the all-important 4th quarter holiday shopping season. XM Radio jumps out the gate first with a new ad campaign debuting tonight on prime time TV.

XM has a pressing urgency since Sirius has grown much faster than XM over the past year plus...while also facing FCC transmitter repeater problems interferring with terrestrial radio broadcasts and losing 2 Board Directors due to reported internal conflicts.

Gone are XM's celebrity DJs falling from the sky and crashing through ceilings. Gone, too, is Snoop Dogg looking for his bling in the XM studios (which David Bowie took).

New agency, new message, new look for the 5 year old service. This multiplatform marketing campaign comes from creative agency Lowe New York. Expect to see it on cable TV, print, interactive, direct marketing, retail and other platforms.

The animated spots ask "170 channels to find what turns you on. Are you on?" In a few months, we'll find out.

Meanwhile, Sirius is pumping its new sleek multi-purpose devices, such as the Stiletto as demonstrated on YouTube by their star Howard Stern, with surely more marketing to come. Which will win over the minds of new subscribers?

For a look at the XM campaign, just click here or scroll down to see other jpg stills.