Just in time for the new TV season, Nielsen Media Research says the average American home now has more television sets than people. And that figure doesn't even include computer screens. According to NMR, there are 2.73 TV sets in the typical home and 2.55 people, with the more-TVs-than-people per household threshold crossed just within the past two years.
With televisions now on buses and Jetblue...in elevators, airport lobbies and minivans...high above city streets on super-billboards and videotrons and even in some people's master bathrooms, this media trend is not just a symbol of conspicuous consumption. The fact is: TVs are everywhere...and, as broadband, digital cable and wireless/satellite reception spreading, it is virtually inescapable.
Half of American homes have three or more TVs, and only 19 percent have just one, NMR said. Compare this with America in 1975, 57 percent of homes had only a single set and only 11 percent had three or more.
Tday, in the average home, a television set is turned on for more than a third of the day -- eight hours, 14 minutes. That's an hour more than it was a decade ago. Surprisingly, most of that extra TV viewing is coming outside of prime time, where TVs are on only four minutes more than they were 10 years ago.
The average person watches four hours, 35 minutes of television each day.
Usage is up and so are the numbers of channels.
One new Nielsen finding -- that young people aged 12 to 17 (especially teenage girls watching more TV late at night or early in the morning) watched 3 percent more television this year compared to last year, reversing a teenager trend of flat or even declining viewing habits.
As more and more TV programming merges with Internet and video game platforms and TV fans increase their control of viewing choices with DVRs and TiVo, expect even high levels of TV watching in the near future.
Even from the renovated master bath jacuzzi...
related AP article here
posted by Chris Kennedy @ Thursday, September 21, 2006,