Some media trends evolve while others remain the same. Katie Couric broke through the news anchor glass ceiling last week with her announcement she's leaving NBC's Today Show after 15 years to become the news anchor for CBS's Evening News come June 1st...the first time a woman will be the solo anchor of a network news broadcast. A significant achievement in the male-dominated news industry.
So what were Katie Couric fans searching for online? Her legs. I caught this blurb in yesterday's Broadcast & Cable:
As the frenzied speculation over Katie Couric's likely departure from Today began to boil over in the weeks leading up to her announcement last Wednesday, some Katie watchers were apparently already missing her -- or at least her most famous pair of assets. According to the online-measurement company Hitwise, Internet search terms that included the words "Katie Couric" spiked in the four-week period that ended April 1. In a ranking of the most popular search terms, "katie couric leg pictures" was No. 3 while "photos of katie couric's legs" came in at No. 6.Over at Yahoo's Buzz Index, Katie Couric's legs were getting all the attention for search, where her gams were #1 over Britney, Jessica Simpson and Beyonce, among others. Is that the real reason Katie was hired by Les Moonves instead of Meredith Vieira? Did she win by just a leg? Will Katie be showing her legs during the broadcast? Are they insured more than Tina Turner's? I guess CBS just wanted to get a leg up on their competition...
Of course, people do have some strange searches, too...some may want for her to deliver the news sleeveless. No. 7 on the Hitwise list: "katie couric's biceps."
posted by Chris Kennedy @ Monday, April 10, 2006,
- At 12:55 PM, said...
I have a theory, nice legs are THE secret to morning news tv ratings. Compare the success of GMA before and after Joan Lunden began showing her legs (after her divorce). Compare CNN's ratings after bringing the girls out from behind the desk. Would GMA be a serious contender today if Sawyer wore pants every day? What about Katie's ratings a few year ago, before the legs came out?
There still must be substance of some kind, even if only entertainment value, to KEEP the viewer with you. The flash of leg merely takes your finger off the channel button, if only momentarily.
Gender does not apply in this case. While beefcake will never attract men, women will look at an attractive woman in the same way they look at a painting or a sunset. If it looks nice, they want to see more.
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