« Home | CSI Gets More Real: New Software Helps Develop Hun... »
Productive Digital Agenting: Media Keeping Alumni In The Loop
It's March Madness and colleges across the country are getting ready for the big NCAA basketball tournament (my favorite time of the year).
While the games are exciting, there's an important media backstory going on, too.
The NCAAs are also a time for colleges to get back in touch with their alumni. And more and more, college alumni departments are communicating directly with their alumni to keep them in the action. LIke mine.
This evening, I received an email I consider to be a great example of productive digital agenting. Basically, I received information that was useful and valued; despite it being bulk mail, it wasn't junk and wasn't identified as spam, either.
It's effective email delivering a message I want to receive.
Essentially, the email alerted me to something I did not know. My alma mater -- Illinois Wesleyan University in Bloomington -- wrote to say the school's basketball team is playing in the NCAA Division III Final Four later this week in Salem, Virgina. The semi-finals are this Friday, with Amherst vs Wittenberg in game one and Illionis Wesleyan against Virgina Wesleyan in game two.
The national championship will be played this Saturday.
The email also told me how to obtain game tickets, hotel information and suggested flight/travel sites with alumni discount plans. Additionally, they announced that the games would be streamed live through www.ncaasports.com and that ESPN would be broadcasting an "Outside The Lines" segment this Wednesday night at 11:40 central.
Lastly, they gave a helpful tip, saying if I experienced any problems accessing the site, I should go to the IWU Web page for help.
Less than a few years ago, most universities didn't have the ability to inform their alumni with timely information giving a wide range of digital and media options and recommendations. A big difference now.
As a proud alum, I was thrilled with the news and will be cheering on my Titans. And I'll do my best word-of-mouth with other alumni to let them know. The end result: it reconnects me with a brand I value. Something all email marketing campaigns you initiate and/or receive should do.
THAT'S productive agenting in this digital age. Message delivered and received...
GO TITANS!
posted by Unknown @ Monday, March 13, 2006,
