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MTV's New MHD Launches...High In The Air
The new high-def channel for MTV -- called MHD -- launched Sunday from its Vail, Colorado studios. Nope, not NYC or LA -- Vail, Colorado.
MTV says 17 percent of the country's 110 million households with TVs have an HDTV, and that number is expected to gain another 8 percent by 2008. While sports content is currently said to be driving the lure of HDTV, MTV execs believe music is the next hot genre.
For the viewers who can actually view it, MHD means more music videos and more live music shown in the best visual technology available. The network launched on Cox Communications television as well as Verizon. MHD may be viewed in parts of Florida and California so far.
The state-of-the-art glass walled studio overlooking Vail's renown slopes will serve as homebase for new MHD programming. MHD programming will feature a conglomeration of shows shot in high definition for various MTV Networks Music Group's channels including:
• "Two Dollar Bill," a live music series featuring indie rockers like My Chemical Romance and System of a Down.
• "Storytellers," a show feauturing legendary artists talking about their songs and music, like Coldplay's Chris Martin describing naming his song "Yellow" because he was sitting on the Yellow Pages.
• "Crossroads," which features hip rocker pop groups and matches them with a country group, like Bon Jovi and Sugarland or John Fogerty and Keith Urban.
• "UnPlugged," which showcases live acoustic performances by artists like Alicia Keys.
• Award shows, like "MTV Video Music Award" and "CMT Music Awards."
• "MHD Uncompressed: Top 10 High-def Countdown.
• Themed Video Hours, introducing high-def hip-hop, rock and country videos.
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posted by Unknown @ Tuesday, January 17, 2006,
