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Google and Winfrey Top 2006 Image Winners List
According to an annual survey rating brands and celebrities in the news, "high-tech" and "feel-good brands" will stay hot in 2006, but the Hummer and Britney Spears will not.
Their second-annual Newsmaker Brands survey by marketing firms Landor Associates and Penn Schoen & Berland asked 1,744 adult consumers to rank 61 of the biggest brand newsmakers of the year - products and celebrities - on their performance this year and prospects in the year ahead.
The biggest category on the rise was technology, with Google, eBay, Amazon, Yahoo, iPod and digital video recorders, or DVRs, among the top 10 predicted winners in the new year. Google tops the forecast for 2006, after finishing 2005 behind iPod, which is forecast as No. 5 in 2006.
The overwhelming popularity of tech brands in the predictions signals just how important technology has become to Americans. "It's a signal that the Internet and technology brands are becoming more interwoven into everyday life," says Allen Adamson, managing director at Landor New York. "It's moved from a specialty niche to the center of people's lives."
Oprah Winfrey, second only to Google on the list of predicted winners in 2006, continues to woo audiences with her feel-good talk show. Meanwhile, troubled Spears ranks as the top predicted loser in 2006, followed by bankrupt United Airlines.
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posted by Unknown @ Sunday, January 08, 2006,
