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Kagan: $805M From HD Radio By 2008 Predicted
A just-released report from Kagan Research on HD Radio projects total HD revenue will hit $805.19 million by 2008, raised through a mix of traditional advertising on multicast channels, sponsored "'now' channels" (targeted traffic and information with sponsorships), datacasting, and subscription radio. The projected total would be about 4% of total radio revenue.
At the moment, there are 605 U.S. HD radio stations broadcasting, while the U.S. has 13,557 analog radio stations. In comparison to analog, digital HD radio offers lusher sound with higher and lower pitch, and elimination of most static.
"The future is still taking shape," Kagan Research Associate Analyst MICHAEL BUCKLEY said in the study. "In some cases, the infrastructure and business models needed to leverage the new technology require further development.... The industry's most immediate priority is to develop a coordinated strategy for rolling out HD radio. But it's also important to address the pressing issues surrounding consumer awareness and product availability."
Read the report by clicking here.
posted by Unknown @ Thursday, January 05, 2006,
