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MediaWeek: Radio Sees Podcasts as New Source of Ad Revenue
Podcasting, which began as a reaction to corporate radio, is fast being embraced by the industry often cited as having the most to lose from the nascent medium in ad dollars and listeners. At first, radio business models for podcasting focused on providing convenience to listeners. But if radio's latest forays into podcasting are any indication, the medium could provide a new incremental revenue stream.full story
posted by Unknown @ Monday, November 28, 2005,
