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NPR's Bob Garfield: Media Approaching Extinction
National Public Radio host Bob Garfield, speaking to a group of about 300 at Ball State University this week, said new technologies are wrecking traditional media and that, during this period of transition, a certain amount of chaos is inevitable. According to an account of his speech, which appeared in Ball State's student newspaper, Garfield, author of the book The Chaos Scenario, said the current fragmentation of media is responsible for a significant loss of advertising. Speaking apocalyptically, the talk-show host said, "The collapse of the old media model will unleash vast forces, and much of it will be coming at you. But," he added, "there's nothing especially orderly about the media's new world order." What's driving the changes in media, Garfield said, was not economics but rather, audience desire.
According to his bio, "On the Media Co-Host Bob Garfield is a columnist, critic, essayist, pundit, international lecturer, and inveterate broadcaster. In print, Garfield's "Ad Review" TV-commercial criticism feature in Advertising Age has made him among the more pitifully groveled-before figures in trade-magazine history."
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posted by Unknown @ Thursday, December 01, 2005,
