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New Media Challenges for Nielsen Media Research
Since the October release of Apple Computer's video iPod, engineers from ratings collector Nielsen Media Research have been studying the device, looking for ways to measure what television shows are playing on the iPod's tiny tube. To be sure, the way ratings are estimated dramatically needs an update.
TiVo, the Video iPod, and mobile phone TV present the next big challenges to television research and ratings giant Nielsen Media Research. To be sure, the game is changing for Nielsen, who for years has been rating television programs by giving a representative panel of U.S. consumers a diary to keep track of their TV viewing habits. But now companies like TiVo, a purveyor of digital video recording services, can provide exact usage numbers to TV networks and advertisers--calling into question the quality of panel data in an age of real-time data reporting. That said, Nielsen is expanding its tools to cover these new forms of TV usage. They already have the brand and the client relationships to stave off any challenges by would-be usurpers to its ratings empire.
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posted by Unknown @ Tuesday, December 13, 2005,
1 Comments:
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At 8:20 PM,
Unknown said...
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Nielsen is now owned by the likes of KKR and other private investments firms. They are in the process of replacing most of the American workers with folks from India. The plan is to save lots of $$$$$ then sell the company.
