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Battle Between Microsoft, Google Over AOL Continues
Microsoft and Google are in a "two-horse" race to strike an Internet advertising partnership with AOL, sources familiar with the talks said.
Industry experts say AOL is as critical a swing factor on search technology traffic among the three big Internet media companies -- Google, Microsoft and Yahoo Inc. -- as it once was on online advertising, a category it practically invented in the early 1990s.
Microsoft and Google have each submitted proposals to AOL over the past few weeks.
Google is still very much in the running, the sources said, contradicting Tuesday's Wall Street Journal report that said signs pointed to a deal with Microsoft.
At least one more round of discussions is planned with each of the two parties, one source familiar with the plans said.
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posted by Unknown @ Tuesday, December 06, 2005,
