« Home | iTunes outsells traditional music stores »
The Return of The Music Video: Music video audience migrates to Web
1.jpg)
Since Apple's release of the new video iPod and its servicing online through the iTunes music store, it looks like music videos are getting a good re-polishing. It makes sense, too -- music videos are ready-made content for the digital world.
Earlier this month, Internet media giant Yahoo launched two music video services, and both efforts illustrated the Internet's growing dominance among music video media.
One features the online debut of a different music video from mainstream acts each weekday (yes, there still are world premieres of music videos!). The videos are available online at Yahoo exclusively for 24 hours -- many as world premieres, though some will have simultaneous TV releases.
Yahoo's other new music video service is StopWatch, which highlight new and emerging acts. Each week, it recommends one of three videos from newer artists based on a user's music-listening history and stated preferences.
"The Internet is now leading where the music video business is going," Yahoo head of programming and label relations Jay Frank says.
By and large, label executives agree.
"If you look at some of the big projects we've done of late," EMI senior VP of strategic marketing Ted Mico says, "they've pretty much all launched online."
Even MTV has embraced the Internet. The network launched its Overdrive site to help keep music video fans engaged with the MTV brand. In addition, it recently began offering online streaming of its campus-based mtvU channel in an initiative called mtvU Uber.
So, music videos are relevant again...the question is: will Britney ever be?
full article
posted by Unknown @ Thursday, November 24, 2005,
