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XM On The Apprentice: Trump Has Satellite Radio Eliminate Another Candidate
Last Thursday, XM satellite radio received some major mainstream, mass-market exposure: the latest test for executive job candidates on Donald Trump's "The Apprentice".
Mr. Trump assigned the 2 teams their task: produce and create an original song for an unsigned musical artist and pitch it to XM Satellite Radio executives and listeners.
Ultimately, XM execs (led by longtime radio savant and leading satellite radio champion Lee Abrams and his team) judged Capital Edge's artist and song a better fit for their station.
In reality, XM was the biggest winner of the night.
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posted by Unknown @ Monday, November 21, 2005,
