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Old Media Is Shouting To Be Heard
(from CNN/Money: money.cnn.com)
Newspapers, radio and magazines are spending millions to combat the perception they're obsolete.
The radio industry, whose main goal is not to entertain but to help companies build consumer awareness through advertising, has discovered it's got an image problem -- and it's fighting back.
Facing sluggish growth and the perception that traditional radio is on the decline, AM-FM radio operators are banding together in ways that once were improbable.
Click the headline to read more from CNN/Money.
posted by Unknown @ Wednesday, June 08, 2005,
