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How Yahoo Is Winning With Product Placement
(click on the above title to link to the article in AdAge)
Yahoo! has been making strong product placement decisions getting the attention of advertisers and brand marketers. First, they co-sponsored the Broadway production of Monty Python's "Spamalot". Now, they've linked with NBC's The Apprentice, giving their brand more access into America's living rooms.
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posted by Unknown @ Monday, January 31, 2005,
