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Apple - the new #1 brand in the world (again)
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Think Google is the hottest brand? Think again. What computer company has had so many ups and downs in its 28 year history, always polishing and re-polishing its brand image? When it comes to innovation and leading-edge design that moves pop culture forward, which company first comes to mind? And how often do you see a mature brand increase its overall net income by 300 percent (as it did in 2004)? When it comes to brand leadership and the 2004 Reader's Choice Award winner for brand with the most global impact, read this story about Apple from brandchannel.com.
posted by Unknown @ Sunday, January 30, 2005,
