Teens On The Web
(click on the title above to link to the Mediapost article)
Are teens more web savvy than growups? Find out what VNU/Nielsen Norman Group (NNG) discovered...
CK
posted by Unknown @ Monday, January 31, 2005,
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How Yahoo Is Winning With Product Placement
(click on the above title to link to the article in AdAge)
Yahoo! has been making strong product placement decisions getting the attention of advertisers and brand marketers. First, they co-sponsored the Broadway production of Monty Python's "Spamalot". Now, they've linked with NBC's The Apprentice, giving their brand more access into America's living rooms.
CK
posted by Unknown @ Monday, January 31, 2005,
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20 Successful Tips for Creating a Powerful Web Site
(click the above title to link to the article)
The following article comes from a great website offering tips and ideas for better website building. Here's 20 of their top tips...
CK
posted by Unknown @ Monday, January 31, 2005,
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Apple - the new #1 brand in the world (again)
(click on the title link above to view this article)
Think Google is the hottest brand? Think again. What computer company has had so many ups and downs in its 28 year history, always polishing and re-polishing its brand image? When it comes to innovation and leading-edge design that moves pop culture forward, which company first comes to mind? And how often do you see a mature brand increase its overall net income by 300 percent (as it did in 2004)? When it comes to brand leadership and the 2004 Reader's Choice Award winner for brand with the most global impact, read this story about Apple from brandchannel.com.
posted by Unknown @ Sunday, January 30, 2005,
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The Age of Egocasting
A very smart essay on how the TV remote started us down the road to becoming a nation of reactive critics who are not very informed about what we react to. Very well thought out if a bit long (she supports all her arguments very well). Huge implications for how we vote in the TV democracy. -John
posted by John Parikhal @ Saturday, January 29, 2005,
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2004 - The Year in Review and a Look Ahead
Last year, the biggest innovation in radio was a scrappy "liberal" network pasted together with little money, lots of passion and a potential audience of 53 million people. Air America radio debuted in the hottest political season on record. Today, it's on over 43 stations and growing. It is the most listened to "streaming" station in the nation.
This innovation was not generated by any of the consolidated groups. They were too busy defending themselves from Wall Street analysts (who turned on their iPods, checked out satellite radio and got a bit panicky).
And, while Wall Street got nervous, Internet radio grew even bigger, Sirius raided Infinity for talent (Howard Stern is a one man ad for Sirius), and Mel Karmazin crossed the street. It was a watershed year for terrestrial radio. The last two watersheds were TV in the '50s and FM in the '70s.
In the '50s and the '70s, radio re-invented itself by adopting new "content". While TV stole radio's programming line-up, radio re-invented as a jukebox. When FM took AM's music, it re-invented as an electronic newspaper, complete with editorials.
Radio is not dying. It's just not growing. It's like the newspaper business. For 40 years, we've heard about the "death" of newspapers as they land with a thud on the doorstep, stuffed with coupons, ads and bits of news.
And, there is some format innovation. Emmis's New York "chill" format and Bonneville's urban-leaning "love" format in Chicago are both signs that smaller companies are still willing to take chances.
So, what might we expect in 2005?
We will see a desparate talent search as the risk-averse, command and control radio groups realize there's very little on the bench -- Howard Stern was the top dog and he's defecting. As a result of the "proven talent" shortage, there will be even more focus on syndication and spreading the talent around.
There will be real opportunities for some "unknown" personalities to get heard. However with the FCC double standard (Oprah can say it, Howard can't), expect to see less lewdness and more focus on being genuinely funny. It's time for programmers to find the funny guy at the pizza parlor and teach him or her radio.
The core issues of 2005 will include....marketing upgrade (over 90% of PDs and GMs have no marketing credentials yet in many cases preside over big budgets)...talent search (is it time for radio's version of American Idol DJ?)...commercial loads (panic on this one)...burnout (people will get sick or doe from overwork)...smarter use of radio websites and a search for a way to get innovation into a business that is whipped by Wall Street.
Radio has crossed the digital divide. There's no turning back. However, there's a lot of opportunity on the other side.
posted by John Parikhal @ Saturday, January 29, 2005,
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What Is Rich Media and How Does It Impact You?
(click on the above title link to read the full article)
Many media insider have said 2005 may finally be the year of Rich Media. If you still are learning about this animated form of online advertising, this is an excellent primer to read.
CK
posted by John Parikhal @ Saturday, January 29, 2005,
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Recommended Reading -The Lefsetz Letter archives
(click on the above link to read the archived articles)
The Lefsetz Letter by Bob Lefsetz is the media/music industry's notorious gadfly read. Bob's opinion's are strong and always stir conversation, either when you agree or disagree. Sometimes it can both! Whatever your position, Bob's passion is infectious because he LOVES (capitals intentional) music...he is a serious FAN! Thanks to celebrityaccess.com for their archive storage link...
posted by John Parikhal @ Saturday, January 29, 2005,
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Welcome!
Welcome to the new Joint Communications blog site. This blog is intended to serve as a discussion forum about trends, the media, and the ever-evolving New Entertainment Economy. We encourage you to participate in the Global Village by posting thoughts, comments and questions...!
posted by John Parikhal @ Friday, January 28, 2005,
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