Bob Lefsetz has been on a rant for years.
Fighting against the old ways and old thinking of the music business, he rails against the RIAA, jabs at the media kingdom content owners, and uppercuts the government elected reps and their in-pocket lobbyists trying to steal away more than a fair share for digital copyright royalties. He bodyslams the record labels, the concert venue promoters and the antiquated radio "stripminers" he sees devaluing the relationship between the music artists and their fans.
His weapon? For 20 years now, his Lefsetz Letter.
A popular industry speaker, he's the ultimate advocate for the fan because he's a super fan. A true digital age gadfly, unafraid of ruffling feathers or being politically correct.
His language is coarse. And he often doesn't play nice. That's part of his charm. It's why his emailed newsletter is so popular among those in the music business. Readers may not always agree with his position or with the way he may attack an issue (or person). But they all love the fact he often says things no one else in the biz has the courage to say publically. Not to mention publish for all to see.
In the music business, he built up quite a following on the strength of his newsletter. His secret?
Lack of fear.
All from a smart "insiders" point of view, as readers can see he's done his homework.
Wondering how to develop a successful "word of mouth" campaign to establish and support your brand? Are you feeling ground up in this post-consolidation media era and need a little reminder about how to get passionate and creative again?
A good start would be to read The Lefsetz Letter. And now he posts his letters on his blog archive. You might rediscover what it means to be a fan.
Today's topic? His Power Top Ten. His #1? Steve Jobs. Of course, Lefsetz explains exactly why you don't f*** with Steve Jobs.
posted by Chris Kennedy @ Friday, July 21, 2006,