Talk about a revolution. Blutarsky wouldn't be holding a beer can if he were in college today and living at the Delta House. College life as depicted by John Belushi in "Animal House" must officially be over. Apparently, there's more to do than just drink beer for today's college student. Today's Blutarsky uses the iPod instead.
In a newly released study, Apple Computer's iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to a firm monitoring college student activies biannually for the past 18 years.
According to the news reported by the AP:
"Nearly three quarters, or 73 percent, of 1,200 students surveyed from 100 college campuses in March said iPods were "in" - more than any other item in a list that also included text messaging, bar hopping and downloading music.So, if you are dependent on 18-24 year old ratings from Nielsen, Arbitron or BBM and you keep wondering why you're having a hard time reaching them, it's not just because they're doing another beer bong. They're on their iPod.
In the year-ago study, only 59 percent of students named the iPod as "in," putting the gadget well below alcohol-related activities.
This year, drinking beer and Facebook.com, a social networking Web site for students, were tied for second most popular, with 71 percent of the students identifying them as "in."
The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 - by the Internet, said Student Monitor."
Dean Wormer of Faber College would be so proud of that media trend.
posted by Chris Kennedy @ Wednesday, June 07, 2006,