Sometimes you just have to laugh.
Katie Couric just had her 3-hour farewell Today Show broadcast sendoff on NBC Wednesday, watched by nearly 9 million breakfast show viewers (according to Nielsen ratings). Commanding ad spot rates of $110K per 30 second commercial. Nice to see. Good ratings, good business, nice thank you to its star that helped bring in the money. Also rare, since most in broadcasting (both radio and TV) only get a few minutes to say thanks (if at all) when it's time to go. Only a few TV legends have even gotten an hour-long prime time broadcast party. Katie got three. Plus Tony Bennett! And yes, she showed those Couric legs. Must be the legs!
Anyway, I saw this custom headline on The Drudge Report that made me burst out laughing:
"$15M A YEAR: Katie Couric hopes to end 'pretentious era' in news..."Really? How pretentious is that?!?
There are so many natural riffs...add yours, if you like.
Of course, the Reuters' article Drudge pulled the headline from didn't connect the price tag with the Couric quote. That was a nice Drudge twist. Too funny.
posted by Chris Kennedy @ Friday, June 02, 2006,