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The Howard Stern Effect boosts web traffic for Sirus, Beats XM
Although his traditional audience may be smaller, the Howard Stern effect continues to transform listening.
An estimated 2 million of Stern's former CBS Radio audience have come with him to Sirius satellite radio. The 10-15 million that haven't joined him (yet) are jumping to other radio stations they never listened to before. Some stayed and started listening to Stern's replacement (David Lee Roth, Rover or Adam Corolla). Some just turned off the radio altogether. Ratings are down for all radio stations that used to carry his broadcast.
The Stern Effect is altering the way people listen to radio, more so than any radio personality ever. Last month, Howard TV (an uncensored pay-per-view presentation of his daily radio show) was launched on cable systems and hotel rooms across the nation. Cablevision's OptimumOnline reports they had 5,000 people sign up for the HTVOD subscription within the first 2 days alone, surpassing expectations.
On the Internet, people are making unauthorized podcast recordings of Stern's satellite show and sharing/trading them online as peer2peer files on services like Limewire.
Considering his continued huge search buzz online and he was Entertainment Weekly's cover boy last week, the King of All Media is still exerting his power over his kingdom.
Stern is also drawing huge new web traffic to SiriusRadio.com
THANKS LARGELY TO THE HIRING of Howard Stern, web traffic to Sirius Satellite Radio grew a healthy 188 percent year-over-year, increasing from 666,000 unique visitors in March 2005 to 1.9 million in March 2006, Nielsen//NetRatings reported Wednesday. Upon Stern's January debut, the Sirius main site traffic surpassed XM Satellite Radio's web site traffic for the first time, drawing 2.3 million unique visitors compared to XM's 1.6 million. Sirius continued to outpace its primary competitor online in February and March.
The Howard Stern Effect continues to surge...
posted by Unknown @ Thursday, April 13, 2006,
2 Comments:
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At 10:53 AM,
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Wow, nice Howie math. The reason that people are listening to Sirius online is that the satellite signal is so spotty and they are left with no other choice. Sirius also brags about having a portable walkman type device to listen to content, but fails to tell people in anything but the smallest of print that you cannot listen to "live" content when away from a home or car dock. I am a former Sirius subscriber.
Unfortunately, Sirius chose to throw 500 million dollars to an aging legend (far past his prime) instead of investing in infrastructure or new technology. Until they get their cost down for acquiring new subscribers, Sirius is a falling star. -
At 11:04 PM,
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An estimated 2 million... This sounds like a case of "Howie Math" to me. Are these numbers figgured the same way Sirius counts their subs? (For those who do not know, Sirius counts all recievers in Ford products as subs, even before the cars are sold!) Unfortunatly, Howard Stern has admited doing "sub-par radio for the last 10 years", and his "faithful listeners" are agreeing. Why should they pay for sub-par radio, with no live show on Fridays, and something like 12-16 weeks of vacation each year? Please sign me up... I want to blow $13.00/month (until the sub price increases next quarter!)
