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MySpace: The #3 web destination (Where you find 18-34 year olds)
If you're a media trend follower, you know how difficult it is to reach 18-34 year olds. They seem to be scattered everywhere across all media; the concept of mass media attracting everyone in one location sounds quaint and archaic. There is one place you will find them online: MySpace.com.
In fact, its popular with the 12-17 year old set, too...including my daughter. It's the "new" cool place to find friends online and express yourself to the max.
MySpace has now surpassed Google in terms of page views and user time, and is now the No. 3 Web destination, behind MSN and Yahoo!. The two-year-old company, which was acquired by News Corp. in July, has roughly 45.5 million users, a number increasing at a rate of 160,000 people per day. Since its acquisition, which was completed at the end of September last year, MySpace has continued to add 16- to 34-year-old users at a torrid pace, making advertisers drool over the varying interactive opportunities the site affords them to reach the core demographic.
i-Sophia, a Web site targeting businesswomen, has a Q&A with the company's founders, discussing everything from how the MySpace started to how it was marketed, their relations with Fox Interactive, and how they see it going forward.
To read it, click here
posted by Unknown @ Thursday, February 02, 2006,
