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How much content from search engine results are sponsored vs organic?
Want to know how much content on a search engine is sponsored vs. organic? So did this academic from Syracuse University in a study published in the Journal of the American Society for Information Science and Technology (2005).
His goal for the study was to gain a better understanding of the amount and type of advertising presented to search tool users compared to natural organic information.
Among his thoughts, he thinks:Searchers should add an additional synonym to their queries. This will greatly reduce the number of sponsored links and serve to help the search tool provide better results.
Searchers need to be aware that many of the results displayed on the first screen of results will be sponsored, and they need to scroll down and see the entire page (and even to continue on to other pages of results) before abandoning a search term.
Research pdf report here
posted by Unknown @ Saturday, February 25, 2006,
