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A New Way To Create Buzz And Help Customers Discover You
So far, podcasting is relatively an underground trend in development. Sure, they are available on iTunes and they have their early adoptor fans. None of the podcasters, so far, have really captured mainstream attention. There may be one podcast about to change that.
It's called Buzz-O-Phone, a service that collects opinions "about a product, service, brand or company? You know, something you either really, really love or really, really hate?", according to the website. Basically, it's a centalized oh-wow-this-is-cool or a bitching center that converts the wows and bitching into a podcast for the world to hear, download and pass along to friends. Great for word of mouth marketing...but potentially a major headache for marketers attempting to massage, spin or control their message campaigns.
The service was created as a means to explore word of mouth. While some brands may initially suffer from pinheads who have nothing better to do in life than complain, it won't be long before brands in the know begin to game the system seeding it with oh-so-glowing commentary on their brand or product.
Attention to marketers: view it as an early way to create positive buzz for your product.
posted by Unknown @ Tuesday, February 21, 2006,
1 Comments:
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At 10:32 PM,
said...
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Thanks for the Buzz-o-phone buzz! But seriously, you should call... surely there's something you can recommend or recommend against. That number again is 800-591-5375!
-Matt
