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Infinity Broadcasting Now To be Called The Historic "CBS Radio"
Apparently Infinity does not go on forever...
With the pending Viacom split, CBS Corporation has unveiled plans to re-brand its radio division, Infinity Broadcasting, as CBS Radio. The division includes 179 radio stations, the majority of which are in the nation's Top 50 markets. The announcement was made jointly by Leslie Moonves, Chief Executive Officer and President of the new CBS Corporation, and Joel Hollander, Chairman and CEO of CBS Radio. CBS Radio will continue to be run by Hollander, who will continue to report to Moonves.
"This is a proud moment for all of us who love the CBS name, and who know the storied history of CBS Radio," said Moonves. "It is one of the most revered brands in broadcasting, with a history that predates the television era. CBS Radio was there at the infancy of radio, playing a formative role in shaping and building this dynamic industry, and we're incredibly proud to bring it back."
The original CBS Radio was founded in 1928, when William Paley purchased a company comprised of 16 independent radio stations which he turned into one of the first radio networks. The CBS Radio of today includes many of those same stations.
The re-branded CBS Radio will feature as part of its slogan "Broadcast ... HD ... Streaming ... On-Demand," which its stations are now actively pursuing throughout the country.
full fmqb.com story
posted by Unknown @ Wednesday, December 14, 2005,
