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2006 Forecast for Internet from leading Business-to-Business Execs
Most Internet buzz over the last year has raved about things like new video distributions, blogs, iTunes and podcasts. That's consumer-side (or Business-to-Consumer) excitement bubbling up to mainstream media reports. However, the opinions from B-to-B is quite different. Recently, executives in the B-to-B sphere weighed in on what they think is hot and what's not for 2006.
Among their hot items are Internet video, RSS, blogs and podcasts, but they don't expect much advertising revenues just yet via these formats--particularly RSS and podcasts, which may have been pushed too hard too fast, and when there's currently very little opportunity for ads, some said. Consumers will grow their usage of these media forms but the business prospects for them remain small, executives said. B-to-B media revenues, however, are expected to grow more than 20 percent next year. Sounds like good growth to me and reason to wondere why those B-to-B execs aren't feeling more cheery about their predictions? Maybe they still remember their mis-steps from the dot com bust not too long ago...? If so, good for them for being sensible.
full article
posted by Unknown @ Monday, December 19, 2005,
