According to a new AP-AOL Games poll, 40% of American adults do, playing games on a computer or a console. Men, younger adults and minorities were most likely to play those games. They are everywhere -- online, on cellphones, on PCs and hooked up to the home theatre system. What used to be mainly a video arcade domain for high school boys a generation ago now seems to be just a quaint American memory. Now gaming is for everyone. From computer solitaire on the office PC to the online emersion world of Everquest, computer gaming is hot business and a defining media trend, attracting even greater interest in Madison Avenue advertising.
Among those who describe themselves as gamers, 45% play over the Internet. And more than a third of online gamers spent more than $200 last year on gaming, compared with nearly a quarter of those who don't play games online.
Online gamers also spent more time playing those games.
Forty-two percent of online gamers said they spent at least four hours playing games during an average week, compared with 26% of those who don't play online. About one in six online gamers play more than 10 hours a week.
The survey results come as Sony, Nintendo and Microsoft prepare to push their new consoles this week at the Electronic Entertainment Expo in Los Angeles. All three are hoping to make broad online features such as multiplayer games, video conferencing and downloadable content a core element of the video game experience.
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posted by Chris Kennedy @ Sunday, May 07, 2006,
- At 4:31 PM, said...
Americans have become crazy for computer games. They waste their valuable time and money on these games. But here is a fact; they become smart to play those games, so they rule the world.